Course Title: Sales 101
Course Description
The Sales 101 course is designed to provide students with a comprehensive understanding of the essential principles and practices in sales. This course is ideal for individuals who are new to sales or those looking to refresh their skills with the latest sales techniques and strategies.
Course Objectives
- Understand the fundamentals of the sales process.
- Develop strong communication and negotiation skills.
- Learn about customer relationship management and retention strategies.
- Explore various sales methodologies and when to use them.
- Gain insights into effective prospecting and lead generation.
- Understand the importance of setting and achieving sales targets.
Course Outline
- Introduction to Sales
- Understanding the Role of Sales
- The Sales Cycle
- Communication Skills for Sales
- Effective Listening and Questioning
- Building Rapport
- Sales Techniques and Strategies
- Consultative Selling
- Solution Selling
- Managing Customer Relationships
- Customer Service Excellence
- Loyalty Programs
- Negotiation and Closing Deals
- Overcoming Objections
- Closing Techniques
- Technology in Sales
- CRM Tools
- Using Data to Drive Sales
Target Audience
This course is perfect for aspiring sales professionals, business development representatives, small business owners, and anyone interested in enhancing their sales skills.
Course Duration
The course will run over a period of 8 weeks, with weekly sessions and hands-on assignments.
Assessment
Students will be assessed through a combination of quizzes, practical sales presentations, and a final sales project.